Firestarter advises individuals (entrepreneurs, athletes, celebrities and civic leaders) and small businesses/start-ups-helping them develop, manage, enhance, and protect a key professional asset: their personal brands.

We provide tailored consulting and training to help clients position themselves in the marketplace, engage stakeholders, and motivate customers and other constituencies who could have short- or long-term impact on their positioning and reputation.

Firestarter takes a consultative and training approach, providing insights, strategies and guidance on how to better articulate and bolster their image.

Whether the client relationship lasts for a few initial training sessions or consultations or extends over the long-term to provide ongoing counsel, Firestarter can serve as an important partner in improving and maintaining the integrity of how individuals and companies are perceived and valued.


Strategy isn't a service; it's an approach that underlies everything we do. We help our clients make smart, strategic decisions and collaborate with them to create metrics of success.

Building and/or growing a personal brand is not one-size fits all, so Firestarter has multiple options to help clients create, enhance, and/or protect this most valuable asset.

Reputation Consulting AND Management

Provides analysis, solutions, and general expertise to help clients identify and articulate their brand differentiators and successfully raise their overall visibility and valuation.


Provides half or full-day training to staff or individuals interested in learning how to get the most out of their personal brand to elevate their reputation.

Visibility Strategies

Ensures that clients strategically leverage social and earned media via owned content and community engagement to craft their personas and get their messages seen and heard.

Philanthropy Development

Provides assistance, guidance, and growth of brand through targeted philanthropic endeavors.


Your garage, yard, and closet are not the only things that could use a little spring cleaning. Your personal brand should be another item on your to d..

Imagine walking into a stadium full of millions of screaming fans. You’re about to play the game of your life, but you haven’t prepared mentally o..

You’ve likely heard the term “guilt by association.” A healthy personal brand isn’t just about the image you project to the world, but also th..


Please contact us today using the form below or by calling or texting 202-731-2649