Firestarter was founded by Frances Reimers, an award-winning personal brand consultant with extensive experience in branding, marketing, public relations, and events.

Firestarter’s client roster, past and present, includes such notable names as the Denver Nuggets, the Las Vegas Raiders, the Washington Commanders, Buffalo Bills offensive linemen Jon Feliciano, Aaron Donald’s AD99 Solutions Foundation, many collegiate athletic programs, and current and retired professional athletes, coaches, and professional service providers.

Before launching Firestarter, Frances was the Director of Corporate Visibility for PCI. She led business and client development, managing over $2M in annual revenue. Through her content marketing and digital strategy efforts, she tripled the agency’s website traffic while also overseeing projects for many clients, such as the Washington Redskins Charitable Foundation, Washington Nationals, and the Department of Transportation.

Also active in civic and philanthropic organizations, Frances currently serves on the Advisory Boards for the Columbia Lighthouse for the Blind, the National Foundation to End Senior Hunger, and Soldiers To Sidelines. Dedicated to educating the public, in 2020, Frances launched the ‘Firestarter Personal Branding’ program, an eight-week tutorial to help students at Laramie County Community College in Cheyenne, WY learn about brand-building.

An avid speaker and evangelist of the importance of personal branding, Frances leads dozens of speeches and trainings each year. She’s been featured in O Magazine, Forbes, Huffington Post, Front Office Sports, Athletic Business, Washington Post, and You Can Magazine. She’s a frequent guest on radio and TV shows and podcasts. In 2014, she was a featured guest on CNN’s Live with Piers Morgan. Frances is a 2016 recipient of the Alexandria, VA Chamber of Commerce’s 40 Under 40 award.