Firestarter was founded by Frances Reimers, a personal brand consultant with extensive experience in branding, marketing, and public relations.

Prior to launching Firestarter, Frances was the Director of Corporate Visibility for PCI where she led business and client development, managing over $2M in annual revenue. Through her content marketing and digital strategy efforts, she tripled the agency’s website traffic, while also overseeing projects for many clients such as the Washington Redskins Charitable Foundation, Washington Nationals, and the Department of Transportation.

Frances is a sought-after speaker for organizations across the country, including Virginia Tech’s Department of Communications where she is a guest lecturer. She currently serves on the Advisory Boards for the Columbia Lighthouse for the Blind and the National Foundation to End Senior Hunger (NFESH). She was recently featured in an advertorial in the Washington Business Journal, has contributed to an article in the March 2014 edition of O Magazine, and was featured on CNN’s Live with Piers Morgan. Frances is a 2016 recipient of the Alexandria Chamber of Commerce’s 40 Under 40 award.