Firestarter was founded by Frances Reimers, an award-winning personal brand consultant with extensive experience in branding, marketing, public relations, and events.

Prior to launching Firestarter, Frances was the Director of Corporate Visibility for PCI where she led business and client development, managing over $2M in annual revenue. Through her content marketing and digital strategy efforts, she tripled the agency’s website traffic, while also overseeing projects for many clients such as the Washington Redskins Charitable Foundation, Washington Nationals, and the Department of Transportation.

Frances currently serves on the Advisory Boards for the Columbia Lighthouse for the Blind and the National Foundation to End Senior Hunger.

Frances is a sought-after speaker, presenting to organizations nationwide. She has contributed to articles in O Magazine, Forbes, Huffington Post, Front Office Sports, Thrive, BuzzFeed, Washingtonian Bride and Groom, Washington Post, and You Can Magazine. She’s been a frequent guest on radio and TV shows and podcasts. In 2014, she was a featured guest on CNN’s Live with Piers Morgan. Frances is a 2016 recipient of the Alexandria, VA Chamber of Commerce’s 40 Under 40 award.

Some of Firestarter’s current and former clients include: the Denver Nuggets, the NFL Alumni Association, Buffalo Bills offensive linemen Jon Feliciano, LA Rams Aaron Donald’s AD99 Solutions Foundation, Dale Earnhardt Jrs’ JR Motorsports, GMS Racing, former Baltimore Ravens Kicker Matt Stover and his nonprofit, the Players Philanthropy Fund, Ray Lewis’ Ray of Hope Foundation, and multiple other retired and current professional athletes, coaches, and professional service providers.