The concept of personal branding is not a fad. I should know, I live it every day. That said, most people are still unclear as to why they should invest time, money, or both into developing their personal brand.
Your personal brand is the one professional asset you own. Its success or failure depends completely on you. Today with everything going digital—and everyone’s personal profile steadily growing online—it’s more vital than ever that you have a working knowledge of the concept of personal branding and how you can control your destiny.
Whether you’re an attorney, teacher, or TV weather reporter, here are three reasons why you should connect with a personal brand consultant today.
- You don’t know what you don’t know. Unless integrated marketing, social media strategy, and/or PR is your bread and butter you likely have little knowledge on how to craft messages, identify audiences, and truly maximize social media platforms. All are key elements to the long-term success of a brand. A consultant will listen to your successes, goals, and capabilities to direct you in developing your best, and most manageable, plan of action.
- You’re too close to it. Most social media bios and profiles are jammed-packed with information that isn’t actually helping you. We assume that if we list everything and share every thought we have that opportunities will magically come at us, when, in fact, less is more. A consultant will help you pare down your messaging, provide vital keywords, and direct you to the right platforms to help you meet your objectives.
- Two heads are better than one. Brainstorming and creating content are the biggest challenges most people face when attempting to grow their personal brand. A consultant will work with you to develop topics, select a medium, i.e. blog, video, infographic, etc., and the appropriate platform for your content.
Personal brand consultations can be hosted in-person or via FaceTime, Skype, or Google Hangout with sessions typically lasting anywhere from one to three hours. Session cost varies depending on vendor. Clients should consult with their Human Resources Department prior to scheduling a session as it may qualify for professional development reimbursement. Clients may also want to consult with their accountant to determine if such sessions are tax deductible.
Personal brand sessions provide clients with a tremendous amount of insight into what they’re projecting to the world and how better to align those messages to achieve their short- and long-term goals. Greatness is rarely, if ever, achieved alone. Call a personal brand consultant today to learn how to make your brand work for you.