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Fair Pay to Play Act: What athletes need to know to protect their personal brand

Let the games begin! The signing of California Senate Bill 206, or the Fair Pay to Play Act, has thrust forward the discussion regarding collegiate athletes profiting off of their likeness. Once again, so we’re all clear, this bill paves the way for athletes to hire agents to seek out b

Make Your Brand Lockout Proof

Locked gate

Talks of a 2020 NFL lockout have been looming for almost a decade. Yesterday’s email distributed by NFLPA Executive Director DeMaurice Smith to agents instructing them to prepare for a work stoppage did nothing to reduce anxiety on the topic. Lockouts are never a positive or welcom

Summer 2019 Internship Information

Title: Summer Associate Period of Performance: May to August 2019 Hours: Less than 30 per week Location: Virtual Pay: For college credit only College Major: All majors are welcome to apply Please forward a cover letter and resume to frances@yourfirestarter.com with “Summer Associate&rdq

When Your Brand Becomes A Brick

The recent fallout following scandals involving ‘Full Houses’” Lori Loughlin and “Empire’s” Jussie Smollett left not just these individuals, but their fellow castmates, in turmoil. With each passing moment as the details of their individual incidents were i

Personal Branding Tips for the New Year

It’s okay if you ignored my advice back in October. It’s even understandable if you overlooked my tips to start planning in November and December. But now that we’re in the New Year, you can no longer keep ignoring your personal brand. If you’re planning to change jobs

Don’t Be That Person: A Brief Guide to Holiday Networking

‘Tis the season to network! If you’re like me, your calendar is packed from November to January with mixers, dinners, galas, and fundraisers— each occasion allowing us to reconnect with peers and secure opportunities for the coming year. During and following these events, th

What Brett Kavanaugh Can Teach Young Athletes About Brand

In the coming days, the fate of Brett Kavanaugh as the next Supreme Court justice will be decided. This piece isn’t about his guilt or innocence. Or even whether I believe the women who’ve stepped forward with allegations of sexual misconduct against him. What’s happening to

39 Tips for Life, Love, and Personal Branding

Today marks my 39th trip around the sun. Most people decide to become reflective when they turn 40 or even 41, but I’m not most people. Those who know me well know that demonstrating patience and following the crowd aren’t my strong suits. In honor of my birthday, I wanted to shar

Taking Your Personal Brand Beyond the Basics

Kudos, if this is not your first rodeo when it comes to personal brand development. You’ve got thousands of Twitter followers. Your LinkedIn account is world-class. You’ve been paid to speak a time or two. You may even have additional content like a book or a podcast. You’ve

Real Engagement is The New Black

So, you’ve lost some Twitter Followers… If you’ve noticed a drop in your Twitter followers recently it’s likely due to the platform’s recent crackdown on suspicious accounts. While this is the social media platform’s largest effort to date, it isn’t