Spring Clean Your Personal Brand
Your garage, yard, and closet are not the only things that could use a little spring cleaning. Your personal brand should be another item on your to do list.
During the hustle and bustle of the winter months your personal brand likely suffered a little neglect. Below are a few tips to ensure that your personal brand is looking and performing at its best heading into the summer and fall months.
Do a quick Google search. You’ve likely Googled yourself for fun, but there is an actual practicality to this self-research. One quick and easy way to get an idea of your online reputation is to enter your name into Google or another search engine. If your name isn’t as unusual as mine, try adding your employer, home town, organizations where you’re active, or other extra information into the search. Click here for what to do should you find something unflattering.
Make sure your message and image are consistent. The average American adult is active on at least two social media platforms. If you’re trying to elevate your brand, make sure your messaging and image are consistent across all platforms. Consistency and repetition will allow for great brand adoption by your followers.
Get rid of non-followers. Fake fans or followers interfere with the accuracy of your social media analytics. Social media metrics such as engagement and conversion, for example, are dependent on follower/fan interaction. If yours are fakes or following you without any engagement, you’ll have a hard time analyzing the effectiveness of your content. There are several free and low-cost tools out there to assist you with the task of removing those who need to go.
Revisit your content calendar. It never hurts to revisit your content calendar to ensure that what you’re about to create and post is still relevant. The best content is either unique, immediately useful, entertaining, or evokes action. Before posting, take a quick scan online to ensure that your content is as original as you can possibly make it.
When it comes to the upkeep of your personal brand, being organized and consistent is always best. If needed, place reminders on your calendar at the end of each quarter to remind you it’s time to spruce things up.