Quick and Easy Personal Brand Fixes
I’m frequently asked for quick and easy tips to build, grow, or repair a person’s brand. While I’m not a believer in quick and easy when it comes to personal brand success, there are a few minor tweaks you can make right now that can have a significant impact.
Face First. Fair or not, we’re judged first and foremost by the images we project to the world. If your LinkedIn image is of your kids, dog, or is more than five years old, you’re saying to others that you don’t care about your image. As a result, others will not care about you. Take the time to get proper headshots or use a picture that projects you as a polished professional.
Are you talking about you? Authenticity is vital when it comes to long-term brand success. Lots of successful professionals turn to people like me to help them draft and manage their accounts. With that in mind, all text should be drafted in the first person. Your bio shouldn’t describe you like you’re some other entity. Regardless of who’s writing, be real and use the first person.
You remember high school English, right? There’s simply no excuse for having typos and/or grammatical errors on websites and/or social media platforms that you own. Zero. Zip. There’s no shame in soliciting the services of a proofreader if you’re unable to identify these errors yourself. Failing to do so makes you appear sloppy and unprofessional.
One size doesn’t fit all. Linking your social media accounts or using distribution platforms like Hootsuite is a great way to help busy professionals stay on top of posting info. That said, strategic tactics are not universal across all platforms. How something would be created for Twitter is not always the same on Facebook. As a result, your posts may not be as effective as they could be. When using distribution tools, create your posts to best fit each platform.
Hit delete. I’m a big believer in self-editing. You’re the master of your own narrative, so it’s completely your prerogative to go back and get rid of posts that you’re no longer happy or comfortable with. This is especially important if you’re looking for a new job, developing a new relationship, or just want to erase a bad day, week, month, or year of your life.
It’s your brand, so exercise your editing rights accordingly. Happy cleaning!