5 Things Sabotaging Your Personal Brand Growth
If you heeded the advice in my previous blog (Summertime is the perfect time for your personal brand), then throughout the summer you’ve been busily working on developing your personal brand. Whether you’ve been developing your brand for the past six weeks or the past six years, these five elements, if ignored, will keep your efforts stalled at the starting line.
Bad Graphic Design. Most people can’t articulate what makes for good graphic design, but most sure can say when it’s not good. Bad graphic design can often make your brand appear sloppy or cheap. If you don’t have a background in art, marketing, or design, take a little time to learn about it. If you can’t afford to work with a graphic designer, learn to use inexpensive apps like Ripl or Canva to help you create eye-catching posts.
Bad Grammar. I don’t care what the kids say, appropriate grammar is cool – and really matters! Especially those in the professional services world should always post and respond using appropriate grammar. No one wants to hire an attorney who says “u” instead of “you”.
Being Inconsistent. One vital key to overall brand growth is consistency. Every day you should be training your audience to know when they’ll hear from you and what kind of content to expect. It may be helpful to make a daily calendar item or use a distribution service like Hootsuite to schedule posts.
Forgetting to be Human. Social media was invented with the idea of connecting people, so it’s very important to engage with your followers online – and off. If someone posts something awesome, tell them. If a follower is attending the same event as you, make the effort to connect. Unless you’re concerned about your personal safety, watching people from a distance without engaging makes you appear creepy or snobby. And honestly, it doesn’t help your brand one bit, so #JustSayHello.
Forgetting to Have Fun. If developing your personal brand is feeling more and more like a root canal, let’s chat. This is all about your life, accomplishments, and thought leadership—and it should be fun to want to share this information to help enrich the lives of others. Developing a way to ensure that brand building doesn’t become a chore is important to ensure you remain consistent.
Need a plan? Need a pep talk? Need hands-on training or daily management? Don’t hesitate to give me a call. I’m happy to provide a consultation, training, or daily content creation and/or social media management to help you reach your personal branding goals.