Unfollow button

The Unfollow Faux Pas

You: You unfollowed me? Why? What did I do?

Contact: What? No!

Contact: Oh, I guess I did. I’m working with a guy to help clean up my accounts and he must have unfollowed you.

You: …

Contact: I’ll tell him to reconnect! Sorry!

If you’ve been on either side of this conversation you know how awkward it can be. Most of the time the conversation is benign, but these kinds of faux pas can have an impact on your personal and professional relationships. The “unfollow” has come to signify the absolute end of a relationship. Your unintended disengagement could leave some second-guessing the real status of your relationship.

Working with a professional to create and/or maintain your social media accounts is an excellent way to ensure your brand is growing strategically, your generating consistent and effective content, and you’re managing a steady flow of engagement.

Your vendor is likely using a third-party platform like Commun.it to provide them with info regarding whom you should and shouldn’t follow. If some of your key stakeholders don’t meet a certain threshold, your vendor is likely to unfollow.

Before you unleash your vendor to help turn you into a social media influencer, there are a few pieces of key info that should be shared with your vendor to help you avoid this awkward conversation.

Below is a suggested list of key stakeholders whom you should never unfollow regardless of their activity or followers or lack thereof:

-Your boss

-Business partners

-Key staff

-Current clients


-Key members of the media in your industry

-Any person you’ve chatted with on LinkedIn in the past 60 days

-Any person you’ve texted with in the past 60 days

-Any person or organization who you’ve supported their cause and/or have attended their event

There are always going to be circumstances when you’ll need to unfollow someone who’s part of the aforementioned list. When doing so, move swiftly and quietly.

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