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The holiday break is a perfect time for student-athletes to refocus on building their brand and develop content for use in the coming weeks. For those who stru

Seeking college Juniors, Seniors, or Graduate students to fill the following Spring internships. To be considered, send your resume to Admin@yourfirestarter.com by January 17th. Mark

If you’ve been watching the news, you know that the NCAA transfer portal is one of today’s hottest topics. Over the past several weeks, I&

After years of debate, collegiate student-athletes are now on the cusp of being able to profit from their name, image, and likeness. With seven states pr

With comprehensive, division-wide guidance regarding name, image, and likeness (NIL) likely still months away, many student-athletes are left wondering what they

Today, March 31, 2021, the Supreme Court will finally hear the arguments in the antitrust case of NCAA vs. Alston. For those who are unaware, back in January, the NCAA vo

Athletes and coaches most typically launch what’s known as a private foundation, a nonprofit formed, funded, and controlled by a small group of individuals. Private found

Launching a charitable organization is an effective way for an athlete to grow their personal brand and give back to the greater good. If run effectively, the charity

As teams and conferences began to announce a cancellation or delay of the 2020 football season, I received many messages asking how to craft an effective transfer bio. After

Mastering personal brand building is challenging. For those who are introverted or don’t prefer the spotlight, brand building can feel like their own personal Evere