Content Ideas for Student-Athletes

The holiday break is a perfect time for student-athletes to refocus on building their brand and develop content for use in the coming weeks. For those who stru

We’re Hiring

Seeking college Juniors, Seniors, or Graduate students to fill the following Spring internships. To be considered, send your resume to by January 17th. Mark

Brand Tips for Entering the Transfer Portal

If you’ve been watching the news, you know that the NCAA transfer portal is one of today’s hottest topics. Over the past several weeks, I&

A Student-Athlete’s Guide to Selecting a Marketing Agent

After years of debate, collegiate student-athletes are now on the cusp of being able to profit from their name, image, and likeness. With seven states pr

4 Tips for Student-Athletes to Grow Their Brand

Hoop and money

With comprehensive, division-wide guidance regarding name, image, and likeness (NIL) likely still months away, many student-athletes are left wondering what they

NCAA vs Alston: What that means for name, image, and likeness

Student athlete looking at phone

Today, March 31, 2021, the Supreme Court will finally hear the arguments in the antitrust case of NCAA vs. Alston. For those who are unaware, back in January, the NCAA vo

Building a Foundation: An Athlete’s Guide to Launching a Charity

Aaron Donald with youth

Athletes and coaches most typically launch what’s known as a private foundation, a nonprofit formed, funded, and controlled by a small group of individuals. Private found

Brand Tips for Professional Athlete Charities

Launching a charitable organization is an effective way for an athlete to grow their personal brand and give back to the greater good. If run effectively, the charity

Building a Better Transfer Bio

As teams and conferences began to announce a cancellation or delay of the 2020 football season, I received many messages asking how to craft an effective transfer bio. After

Brand Building for the Introvert Athlete

Mastering personal brand building is challenging. For those who are introverted or don’t prefer the spotlight, brand building can feel like their own personal Evere