Delivering Results: Firestarter’s brand-building journey with the NFL’s Jon Feliciano

In the spring of 2019, Firestarter was selected to help Buffalo Bills offensive lineman Jon Feliciano capitalize on the visibility he’s gained though his years in the League. Upon meeting, a strategic plan was developed to help him leverage all paid, earned, owned, and shared media opportunities.

In the first six months of Firestarter’s collaboration with Jon, he’s seen double and triple increases in his social media followers. Jon has also seen a double-digit increase in featured articles and interviews – including an article in Forbes.

On Jon’s behalf, Firestarter has been able to establish multiple partnership deals which companies like Wombo Sports, Carhartt, and Green Mountain Grills.

“Frances is a beast of a publicist. Whatever I need, she gets it done. She’s a creative ninja who’s fun to work with. Frances is fiercely dedicated to her clients and a constant advocate for me–advancing my brand and interests beyond what I could have imagined.” – Jon Feliciano